Slander in private Facebook groups can be a serious issue, as it can spread quickly and harm a person or organization’s reputation. Slander refers to the act of making false and defamatory statements about someone, and it is considered a form of defamation. Private Facebook groups are closed communities where members can share information and […]
Get specific with your content. Depending on your intended audience, your ad copy, image, and call-to-action will change. Smart audience targeting is important to reach the right people with your ad spend! According to a Facebook study on targeting auto buyers, the quality and scale of their platform’s lookalike audiences are in the top 10% of advertising publishers. This […]
1. Auto Ads Have 2x Greater Click-Through-Rate on Facebook Compared to Other Markets. Most auto dealers are very tech-savvy and many are using social media sites like Facebook, Twitter, Instagram and YouTube to reach their customers and sell cars. When it comes to social media, dealers were one of the first groups to really embrace […]
Using a healthy mix of content types on social media can help your car dealership capture customers in every part of their sales journey. Community polls and fun photos can draw in people who may be new to your business, while content about lease specials and current seasonal events can attract customers who are ready […]
1: Get the basics right Like every channel, you need to start by nailing the basics of social media marketing. This includes: Choosing the right social media platform to invest in. You might want to start out slow by focusing on a couple of platforms that your audience uses the most. Setting realistic and measurable […]
One of the most important lessons you can learn from this guide is how not to use social media as an attorney. You must practice good social media hygiene to reap its benefits and protect your reputation. Here are some things you shouldn’t do. Be fake. To communicate your law firm’s brand effectively, you need […]
Research Your Target Client Just like every solid marketing initiative, you must start using social media with your target client in mind. Posting content for the sake of posting won’t work. Your content should resonate with your audience. Take the time to get to know them, do your research, and create a unique plan that […]